⃣ Google Business Profile (Most Important)
Core Components of Local SEO
Your Google Business Profile (GBP) is the foundation.
Optimize:
- Services/products
- Accurate address & phone number (NAP consistency)
- Business name (no keyword stuffing)
- Photos & videos
- Business hours
- Categories
- Regular posts
- Collect & respond to reviews
This directly impacts your ranking in the Local Pack (Map results).
NAP Consistency
Your:
- Name:
- Phone Number
- Address
Must be identical across:
- Maps listings
- Business directories
- Social media
- Website
- Must be identical across:
Inconsistent information weakens rankings.
Local Keyword Optimization
Use city/location-based keywords:
- “Wedding photographer Chicago”
- “HVAC repair in Austin”
Optimize:
- URLs
- Service
- Headers (H1, H2)
- Meta descriptions
- Page titles
- Page titles
Local Landing Pages
Create separate pages for each service area:
- /plumbing-fort-worth
- /plumbing-dallas
Each page should have:
- Local schema markup
- Local testimonials
- Embedded Google Map
- Local testimonials
️⃣ Reviews & Reputation Management
Reviews are a major ranking factor.
Focus on:
- Using keywords naturally in replies
- Responding professionally
- Getting consistent 5-star reviews
Platforms that matter:
- Industry-specific directories
- Yelp
- Google (primary)
️⃣ Local Citations
List your business in:
- Industry directories
- Local business associations
- Chamber of Commerce sites
- Online directories
This builds trust signals.
On-Page & Technical SEO
Still important:
Focus on:
- Proper schema markup (LocalBusiness)
- SSL (HTTPS)
- Mobile-friendly design
Google Ads – Core Services
Google Ads focuses on search intent + high buyer intent traffic across Google’s ecosystem.
Search Advertising
- Text ads shown on Google Search
- Targets users actively searching for products/services
- Keyword-based targeting
- High conversion potential
Display Advertising
- Banner/image ads across the Google Display Network
- Great for brand awareness and retargeting
- Appears on millions of partner websites & apps
️YouTube Advertising
- Video ads on YouTube
- Skippable & non-skippable formats
- In-stream, in-feed, Shorts ads
Shopping Ads
- Product-based ads with image, price, and reviews
- Ideal for eCommerce
- Integrated with Google Merchant Center
App Promotion Ads
- Optimized for installs or in-app actions
- Promote mobile apps across Search, Play Store, YouTube & Display
Performance Max Campaigns
- Automated bidding + placement
- AI-powered campaigns
- Runs across all Google inventory from one campaign
Remarketing
- Dynamic remarketing for eCommerce
- Retarget previous website visitors
Meta Ads – Core Services
Meta Ads specializes in interest-based and behavior-based targeting across Meta platforms.
Facebook & Instagram Ads
- Image, video, carousel, collection formats
- Feed, Stories, Reels, Explore placements
- Ads on Facebook and Instagram
Audience Targeting
- Detailed interest targeting
- Behavioral targeting
- Custom Audiences (email lists, website visitors)
- Lookalike Audiences
Lead Generation Ads
- Good for service businesses
- No need to leave Facebook/Instagram
- In-platform lead forms
Conversion Ads
- Website purchase or action optimization
- Pixel-based tracking
Catalog & Dynamic Product Ads
- Retarget viewers with specific items
- Automatically show relevant products
Messenger & WhatsApp Ads
- Chat automation integration
- Direct customer communication
- Click-to-message ads
Brand Awareness & Engagement Campaigns
- Reach & impressions
- Video views
- Post engagement